Self-proclaimed business expert, writer, director and comedian Nathan Fielder helps real small businesses turn a profit with marketing tactics that no ordinary consultant would dare to attempt. From driving foot traffic to an off-the-strip souvenir shop by using Hollywood flair and a Johnny Depp impersonator, to creating a rebate that can only be redeemed by climbing a mountain, to founding a coffee shop called “Dumb Starbucks,� Nathan has always gone to the limit to make his ideas come to life. With his unorthodox approach to problem solving, Nathan�s genuine efforts to do good often draw the real people he encounters into an experience far beyond what they signed up for.