Maynard, a beloved local businessman is mistaken for the legendary Bigfoot during an inebriated romp through town in a makeshift gorilla costume. The sightings set off an international Bigfoot media spectacle and a windfall of tourism dollars for a simple American town hit by hard times. When Brock Masterson, reality TV�s �Monster Hunter,� arrives to hunt the beast, Maynard agonizes over whether to come clean, destroying the rebirth of his beloved town, or perpetuate the inadvertent hoax.